It’s always hard to tell how far a company’s ideals are from the reality of what is truly applied in practice. With Google’s over 50K workers, it’s tough to imagine the ideals laid out in the book are carried out through each and every employee. I sure hope so.
Whether they are or not, I found the concepts put forth compelling and exciting. Their definition and support of what they coin as “smart-creatives” paints a pretty accurate picture of what the doers, thinkers and makers in the SF entrepreneurial scene are made of. Their layout of methodologies and practices that replace the old corporate mindset with those based on “first-principles” are is truly after my own heart. To hell with tradition and “shoulds” – the world is more dynamic than ever and a management team that is as dynamic and forward thinking is necessary to stay ahead.
This book is a must read for entrepreneurs, managers and those ready to partake in the new generation of our technological workforce. Yes, there were inconsistencies in some sections and from time to time it sounded a bit self-promoting, but for the most part it provoked the formation of great questions and thoughts for our book club.
Fair warning, if you are a recent MBA student I would suggest putting of reading this for a couple of years. There are many references to how the Google way is able to overcome what they consider poor methodologies MBA students are taught to implement. Since I was reading this while taking some personal growth online MBA classes it was clear that the two visions for what creates success diverge.