The 6 Books That Shaped How I Think and Work

Getting to Yes
The first biz related book I read as a child. I learned early on that negotiating wasn’t just an art of cleverly persuading your counterpart  to yield to your will (which I believe many old and young try to do) but instead it taught me the notion around doing your best to find a situation that benefits both sides of the fence. This book is also filled with tactics and lessons that give you a whole new perspective on what is really happening when a buyer and a seller meet and a tool belt too.
The Dip
The first startup book I read almost a decade ago. It is a short book but a frank and honest one too. The dip sets a tone and map for what’s in store when creating a startup. I remember when I ended up facing a dip or two  along the way there was comfort in knowing that the rollercoaster ride was just a necessary step in a path towards…?
Five Temptations of a CEO
This book was suggested to me by the (former?) CTO of Zynga. Unlike most business books that are bullet point lessons and biographies this one is written as a fictional story of a man that has the conversation of a lifetime with a stranger on the subway. Often times when making harsh and rash decisions about setting expectations with employees, or when trying to manage my emotions or ego, memories of this book are triggered. It has helped me more than once find my way back to center.
Made to Stick
Fantastic book for those of us that didn’t come from a marketing background (although I am sure it is valuable to those that did too.) Often when I write letters, blogs, taglines or give presentations I use the lessons from this book to get a feel for whether or not it will “stick” with my audience and use some tactics to drive a message home.
ReWork
By the time I read this book  I had already learned many of its concepts through my own trial and error. Nevertheless it made my top 6 list because of how well it articulated those learnings. Reading this book is like sharpening your knives if you know the lessons of a startup already or it is a great set of building blocks to work from if not.

Stumbling on Happiness
Boy did I love this book. It was given to me by my good friend Daniel and it was probably the fastest book I ever read. Dan Gilbert combines psychology, philosophy, history, and science beautifully to give a candid and thought provoking look at what happiness really means and why is it so different for everyone. I find myself referring to the lessons in this book quite often around relative happiness, how our imagination can be terribly misleading – but being aware is a big help!
Other books of note:
The Fountain Head: A controversial book that seems to be either hated or loved. Which ever side you chose to be on I would be surprised if it was not called powerful. You don’t have to believe in the writers philosophy benefit from a perspective into  the power of ideals, confidence, and certainty in oneself.
Thinking fast and slow: A large dry read at times but making it through was worth it. I learned a lot about how great and poor the mind can be all at once. I learned not only to be more cautious with my assumptions  but a sense for where that cautions is needed more and why letting go can be a powerful tool as well.
Freakenomics: To see the world through the eyes of an economist is a gift. Thinking in terms of noise reduction, drawing data from samples and parallels and using statistics to prove how powerfully wrong our assumptions can be was thoroughly entertaining the whole way through.
The tipping point: I didn’t fall in love with this book like others but it definitely deserve a read for its historical observations around business that have succeeded and failed and the factors and people that contributed to them.
 4 hour work week: I hold the lesson passed down in this book around work/life balance with me. I truly believe that we should be working to make less work and using that reduction as a badge of honor instead of the more classic concept that more hours equal a better output.
Hard things about hard things: A glimpse into the mind and life of a entrepenuer that almost lost it all on more than one occasion and the lessons he learned about running a company are packaged up nicely for us to lern from with far  less scars
 

The Wheelbarrow Paradigm

cinderblock render.jpgab85c73f-67c5-46cd-8abe-780cb119c608LargerImagine yourself in this situation: A row of cinder blocks await you on a hill. Next to it is a dismantled wheelbarrow. You are asked to take the 10-20 cinder blocks 20 meters down a path – and you don’t have all day. What do you do? Do you take the time to put the wheelbarrow together or choose the simpler path of just walking the blocks a few steps to the shed as fast as you can.

Often we choose the simpler more direct path to get things done, especially when we need “quick” results. The problem with the way our mind works is that we are usually very poor judges of calculating unknowns.

Daniel Kahneman describes this type of brain activity in his book Thinking Fast and Slow as “What you see is all there is” (WYSIATI) This theory states that when the mind makes decisions, it deals primarily with Known Knowns, phenomena it has already observed. It rarely considers Known Unknowns, phenomena that it knows to be relevant but about which it has no information.

This leaves us with two truths: 1) We are terrible judges of knowing the unknowns and 2) there are always unknowns.Red_Wheelbarrow-thumb-300x232-25029

We do this at work when we try to get done more quickly by cutting corners, in the kitchen when we create a mess when we could have just used the proper bowls, when we show up late to an event due to traffic, or when we write sloppy code without proper testing. Smooth is fast and you work your fastest when you work smoothly.

Going back to the cynderblock situation, your hands may get more tired than you think and a cinder block could slip and break – now you have three problems: a need for a working wheelbarrow, a broom, and an explanation. The lesson here is take the extra time to set yourself up for success and don’t rush things. Create the situations and tools necessary to protect you from the unknowns you are surely missing.

P.S.

A funny thing happened to me while I was writing this blog. I took a break and went down to Fort Mason’s book $1 books sale. How many $1 books do you think you could possibly want? Well, there were tons of carts and baskets at the entrance and I walked right on by thinking I would just browse around. I found 1, 2, 3 books that I liked and before I knew it I was lugging around 5 heavy books on the other side of the huge warehouse. If that wasn’t ironic enough I looked to my left and saw this guy far worse off than I. The Wheelbarrow Paradigm in full effect right in front of my eyes!

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