Attention Deficit or Boredom Adverse

“Back when I was a kid we had far greater attention spans!” Well, whoopy-doo for you.

Youtube, TV, Commercials, Audio books and Facebook. The list of products that drive us into a pattern of ingesting only short-blips of information goes on and on. Some believe the consequence is a loss in our ability to pay attention to any lengthy (more traditional) format, and in their mind, anything of real value.

I take issue with that belief entirely. I’d rather ask this: Why is there a requirement to be able to pay attention to long-duration formated info in the first place, and what makes that info so much more valuable? Isn’t the goal of listening, reading, or watching information to comprehend it? Where does “length” and “staying still” play into that requirement?


As a kid people thought I had attention problems. I had tons of energy and not enough places to put it all, especially during school hours. Reading one long-ass book (that I had no interest in) for a class (I didn’t care much about) was not very motivating; I perceived writing in much the same way. Needless to say, I didn’t accel in those areas much.

For me, learning was just that — learning. It wasn’t a proof of my ability to sit still and do nothing for a long period of time, or to impress a teacher. Learning was all about answering questions, digging into things that interested me, and unraveling things that confused me. When the internet became “a thing”, I found myself ingesting tons of information daily, and it allowed me to pursue those questions with ease.

Fast forward a couple decades and I’m sitting here auditing an edX class at 2x-speed. I’ve skipped over a few sections that do nothing more than set the audience up for what’s coming (e.g. Boring. I get it. Let’s move on). And you know what? I love it — I love taking classes! As for reading, In this new environment of self-paced, kindle-based, materials I’ve found myself reading more books than I ever had in highschool. Even writing has become interesting to me. I started a blog 7-years ago to become a better writer, and, over 200 posts later, I’d like to think I have improved quite a bit. With all this interest in taking classes, reading, and writing, I have to ask myself: do I have an attention problem, or am I just terribly adverse to boredom (and the old, slow-moving, teaching styles)? Which led me to ask, why the hell would anyone want to be great at being bored in the first place?!

As our technology pushes us into a new format of learning, maybe it is less about “shut up and sit still”, and more about, “here is the world — have at it!”

It’s easy to think the world is getting dumber. We see “views” on YouTube of someone getting hit in the nuts soar into the millions, and people with obnoxious (or useless) things to say use social platforms to say them at scale. It is important to remember that with or without these new mediums people have been dumb for a long time. It is also important to keep in mind that the speed of advancements in technology are increasing exponentially. Those advancements push social media, but they also cut the time it takes to roast a turkey, pop popcorn, and provide classes to people like me that can now learn more efficiently than they ever have before.

I think learning was built on an extremely inefficient foundation because we didn’t have any other way to do it. Now, we are finally trimming the fat. The problem is, our kids are now able to eat lean beef but we are insisting that they still must chew the lard first. Why?

I say, take those little bits of data, re-arrange them, pause them, and fast-forward them as you wish. Let your curiosity for answers be the guide, not a demonstration in formalities.

We aren’t losing the art of education, we are deconstructing it and reassembling it through the gift of technology. The world has started to suit everyone’s individual pace, interest, and schedule. All the lost hours of dramatic pauses, introductions, segues or fluff are gained in the hours we can instead paint, exercise — or better yet — learn something entirely different.

Sure, it may mean that listening to a 1-hour speech at work will be more difficult for a person that is used to this newer, more efficient medium — but who’s fault is that? Why the hell are people talking for an hour anyway?! Is it necessary to achieve their objective? Are we simply committed to a style of interaction in the real world for no other reason than our attachment to tradition? Are we simply not yet ready to embrace a more efficient style of information-sharing that the digital world has built from the ground up? If you are looking for art and style, maybe you should go see a play.

As we move away from requiring our audience to sit down and shut up for an extended periods of time, let’s keep our goals in mind. We are not here to prove to others that we can sit through something that does not excite us, but to find out what does. It is not to prove we can endure boredom, but to break the shackles that required us to be bored in order to learn. It is time that we agreed to fight boredom, and recognize it as an old, outdated, emotion.

Creating your deck: 5 tips to avoid common pitfalls

A deck is often the first impression a VC, Angel or potential customer will have of your product or company. How can you make sure it is a great one?

First off, I get that there is much to love about your business, and I assume you’ve worked really hard to get it to where it is today. It isn’t surprising you’d want to share those experiences with others to impress upon them your level of commitment and demonstrate your ability to overcome obstacles.

That being said, nothing conveys your understanding of a problem, its solutions and its potential obstacles more than your ability to clearly deliver a compelling message. The goal of a deck is to do just that.

Here are some tips to help make it happen:

Tip #1 – Less is More.

Your deck is an intro to your business. It tells the reader concisely what the problem is,  how you’re solving it and that they too can benefit from your success. Everything else is a peripheral to those points and are better located in an appendix or follow up.

If you don’t think you can convey your problem and solution clearly, or you feel you need to say a lot to convey your value, then take a step back and try to find ways to trim down and prioritize your message. It is imperative that you can do more with less.

Worried your reader will miss out of some great nuggets? Try thinking of it this way: if you’ve grabbed someone’s attention in your deck then rest assured, they will have follow up questions. All that extra data you are eager to show off will find its way to the surface eventually, and at a time where it will make a greater impact.

An adage that hopefully drives the point home: “if everything is important then nothing is”.

Tip #2: No, You Will Not Just “Get Through All the Slides Quickly.”

A common rebuttal to #1 is, “Yes, there is a lot of information but it’s necessary. We will get through them quickly.” Heck, I use to say that too when working on my decks. The truth is, you’re wrong in more ways than one.

Ask yourself, when have I ever found any points impactful and important when I am rushed through them? Could you imagine the climax of your favorite movie in fast-forward? If anything, “let’s get through it quickly” is a clear sign that someone has other more important things to do.

If your points are important then give them due justice. Be sure to convey them impactfully. Pauses in speech can create that, and leveraging a few, carefully selected words and images do too.

Think about the mixed signals you are sending if your plan of attack is to rush through slides. For example, you may be saying, “I want you to see these slides because they are important, but not important enough to allow you to take the time to understand them.” or  “I want to make an impact on this point, but I also think my time is better spent elsewhere.”

Trust me, I get that you have 15-30 minutes to make your pitch, maybe less. What I am trying to impress upon you is that speed is not your saviour. Prioritization of your key points and trimming the rest are.

Tip #3: Follow Guy Kawasaki’s 10/20/30 rule

Guy Kawasaki has a great rule of thumb for creating a slides:

10 Slides

20 Minutes

30 point font

You can diver deeper into his 10/20/30 rule here: http://guykawasaki.com/the_102030_rule/

Tip #4: If the information you present doesn’t impress the reader move on or change the information

You will not change someone’s mind by adding more information. If they like your angle they will be in touch to learn more. If they like what you have had to say they will ask questions. If they are having trouble making them time to take in everything you have to say then it’s over before it started.

What are some reasons people may pass on your deck?

  1. They are not interested in your space or industry
  2. They don’t understand what you are doing
  3. There is a conflict of interest
  4. They are not in a position to take action

It is hard to change the results for #1, #3 or #4 with your deck, it may be best to move on and find someone better suited for you. As for #2, you will likely need to step back and refine your messaging. Even if the reader is the wrong audience for you, the ability for them to understand may help push your deck to someone that is a better fit.

Tip #5: Be Critical.

Assume you received your deck in an email on a busy day. Would you take the time to dive into each of its 30 slides filled with hefty bullet-point lists?

The more critical you can be with yourself the more time you will save with advisors, customers, and investors. Hopefully the tip above can help make that happen.