Building with AI Is Easy. Choosing What to Build Is Not.

AI Rewards the Bold: Pick Something and Go.

In this new technological era, the decisive and action-oriented will shed the chaff.

Company-building, product creation, even personal capability. None of it is constrained like it used to be. AI has shattered the old limitations. You can build more, faster, and cheaper than ever before. But that’s not the hard part. It never really was.

The real challenge, now more than ever, is deciding what to build.

Decision-making (and actually acting on it) has always been the backbone of entrepreneurship. But compared to what’s coming, the past was a cakewalk. As access to capabilities explodes, the cost of distraction skyrockets. Shiny object syndrome isn’t a cute founder flaw anymore, it’s a startup killer.

The paradox of progress is this: the easier it becomes to build anything, the harder it becomes to choose one thing.

This is where AI breaks the old rules. In the corporate world, bureaucracy thrives on optionality, doing many things slowly, debating endlessly over direction. Startups win because they choose something, even if it’s wrong, and go all in. Most successful companies didn’t choose perfectly; they chose decisively and refined through motion.

Now, with AI supercharging optionality, even sharp founders are getting stuck in the freeze. When I talk to peers, more and more of them say: “I’m still figuring it out.” But it’s not hesitation out of fear, it’s hesitation out of abundance. The question has shifted from What am I capable of? to What should I focus on? It’s sort of like dating apps. With infinite choice, settling down feels harder. Possibility becomes paralysis to commit.

In the AI era, execution still matters, but conviction matters more. The ability to choose early, clearly, and with intent will be the new differentiator.

You don’t need to do everything. You need to do something deeply, consistently, and unapologetically. You don’t have to predict the future. You just have to take the first few steps toward it—with your whole weight behind the decision.