Apple stores put their money where their mouth is

Ahhh the checkout line.

I know what I want, I found what I want in your store, AND I want to pay for it. So what do you do? You make me wait in line to give you my money! Man, that system is so archaic. Talk of “self checkout” has been around for a while, but I have seen very few instances of it in practice. Aside from the self checkout in the grocery store, that is still just a line in the end, checking out while picking up items in the store is not a part of our daily lives – yet.

So with all the rumors of our devices one day helping us checkout in our favorite stores, Apple finally made the decision to take the first step and offer self checkout on your iOS device at all Apple stores. Just download the newest version of the Apple Store App and buy til’ your hearts content, or your bank account runs dry, whichever comes first.

I have yet to use it myself, but am anxious to see how the company that is known for defining best practices around new concepts will implement their self checkout. I am also curious to see how they handle a jam packed store, with hundreds of very valuable items, mostly ranging in the $+1K range.