Category: Technology

Efficiently Inefficient: Processes that can improve quality and quantity of life

For our latest project at Socialize Isaac and I are going to increase the release cycle even further and go from a few releases per group per week, to a few releases per day. I find moving more efficiently and quickly over the years always takes a few non-intuitive jarring mental steps. (If they didn’t we would have been way more efficient as a society way earlier on in history).

Here are a couple things that always seem to be the foundation of inching your way up the efficiency hill.

1) Get to a point at which you truly trust your results, not just feel good or secure about them, but quantitative based results that have a quantitative “I trust this” number. This is what I call the “don’t look over your shoulder moment”, because if you’re looking over your shoulder to make sure nothing has gone wrong, you are not looking forward to make sure new things go right. This accomplished with unit/itests tests, or in our everyday lives marking your calendar or adding a reminder. Even at managing people in the office, time and time again setting up employees to be trusted and autonomous, with a simple audit system to make you aware only if something is wrong, has proven time and time again to produce happier, more creative, more productive employees in a company that can scale. Basically every one wins big when you make sure you create process that handles things that are set to let you know if you need to take action, and quite %100 otherwise.

2) Really reconsider what you’re are willing to bare in mistakes. This is usually a major brain switch moment. Sometimes people can work 100x more efficiently and productively if they just allow themselves to be wrong for a totally fixable 1 minute per year. Yes your server may go down once a year, but instead of working hard to make sure that never happens (which is impossible), work hard to make sure systems are in place to recover super quickly. The funny thing is when you accomplish #1 above, mixed with this #2 item, you start performing better than you could have imagined.

3) Remove process that is there to support the more intuitive faux “warm and fuzzy” feelings that keep 1 and 2 from happening.

4) Always push yourself, and those around you, to test process that offer efficiency gains even if you don’t feel comfortable at first. Comfort is often the foundation of slowness, and trying new things even against your “better judgement” are the only ways to break free.

 

For you nerds out there, here is the article from github Isaac passed on to me that sparked our latest evolution in product releases. Although this post and its sentiment are, in my book, universal throughout life and business and not code.

http://scottchacon.com/2011/08/31/github-flow.html

The summary of my rabbit hole conversation with big media company and how they see digital vs linear

Them: Linear does not easily show ROI, we are slaves to Neilson and the data isn’t even accurate. – Digital has a definite ROI we can track.

Me: Is getting digital traffic and market appeal your #1 focus then?

Them: No, we don’t drive search and discovery towards digital nearly as much as linear

Me: Why?

Them: Because digital doesn’t make good money

Me: Why?

Them: Digital doesn’t get good value on ads or have enough ad fill compared to linear so there is less money

Me: Why not?

Them: becuase advertiser don’t spend there money on digital

Me: Why not?

Them: because there isn’t enough traffic going there with the right type of viewers?

Me: Do you know why there is a difference in veiwer types or know exactly what types of veiwers are on each?

Them: No.

Me: Do you try to drive the users you do like or want to digital?

Them: No.

Me: Why not?

Them: because there isn’t money there

Me: Is there ad roll in streaming video on digital?

Them: Yes

Me: Can you track ROI and metric/conversions easily in digital?

Them: Yes

Me: What is the retention on digital for vistors to streaming and non streaming video?

Them: Very high

Me: Why don’t you push people toward digital that you have ROI metrics on that you can push?

Them: Becuase there isn’t as much money in digital…

—Start over from top

Funny thing is as I looked at them like they are on crazy pills, they looked at me the same way. I think the next big media company will be one with less to lose so they can open their eyes at taking the necessary risks needed to evolve into the new market. Maybe Yahoo studios?

Entertainment Reprise

We are becoming part of a more generalized entertainment structure in our society. No longer is it defined by the length of time the product presents itself, the depth of interaction it offers, the star being living or made-up, the device in which the interaction takes place – or the time in between each interaction. We are now in a world where those versions of the product can be matched, bundled and even merged to create a whole new ecosystem. We are living in a  world where all types of entertainment, big games and small, game shows and reality, information and news, can sit side-by-side, hand-in-hand, equally, through any channel they choose without prejudice or barriers. Your entertainment is free at last, and we are the entrepreneurs that will shepherd it into this new world, slicing through old corporate structures, and short sighted economics, to build a brighter and far more entertaining future.

Fake Response Server: Slow response time generator

Here is another quick tool built on AWS. This one is super simple, but pretty handy. Today Twitter went down, and somewhere in our system we were using the Twitter API to display one of our status feeds. Them being down became us being slow.

Well, I wanted to do some quick tests to keep this from happening again, but byt the time I got to it Twitter was responsive again. To fix it I would need to create a bad URL. The crappy thing is I wanted a slow response time, not exactly a bad response/error. Creating a 404 error is easy, just go to some url that doesn’t exists and test. But I want a slowwwww response.

I quickly searched Google for something I could use, and didn’t find one. When I realized I would have to create a fake pause endpioint somewhere I figured someone else out there might benfiift from a quick public version of this system. So, I created fake response server. The first default endpoint available sleeps for a variable time.

https://fakeresponder.com

and add a sleep param to change the sleep time in milliseconds

https://fakeresponder.com?sleep=500

Nothing major, but why not publicize the tool incase it can help some other shmuck out there like me 🙂

Cheers.

My first iMovie: Demoing a product

Here is a vid of the Android demo. It is my first iMovie project so it’s a bit rough around the edges, ut to be honest it was kind of fun to do.
I’m looking forward to making the iOS one, or for any feature for that matter, and taking what i’ve learned to improve.
Some tips, lessons learned that I wish I did.:
– Take you finger away from the shot after every action, it makes it way easier to cut up
– Shoot it side ways so the stage is not taller than wide
– tape the phone down and mount your camera so it doesnt move throught the shot. again, better cutting chances.
make a short movie first and play with all the transitions, and effects and themes. Cut up your movie and add each clip to the stage and add some text and transitions again. Then add some music. I would have saved allot of time on the final if I had known what I know afte the final was made, but by te end of the real movie i was to tired to go back and start over.

Finally audio based commands and tagging that doesn't suck

QR Codes

I have kept an eye on QR codes for a few years now; it is a simple technology. Simple technologies win because – well, they just plain work. So many new technologies do a better job of adding complexities to solve a problem than they do to decrease them. I mean, as an example, the majority of the world still uses headphone jacks and earbuds to listen to their iPod, even though blue tooth is a great technology that removes the need to use those easily tangled cords. BUT those annoying tangled cords are still far more reliable and simpler to use than bluetooth. So we wait for the “simpler” technology to become – simpler. QR codes have the same M.O. They are simple and work, but they are also annoyingly primitive. For example, that QR code image you see on the left of this article means absolulty nothing to you visually. Yet I use it to take up space on the page, because it can provide value if you are willing to pull out your phone and take a snapshot of it.

The QR code works becuase it is a unique image that contains data within all its black and wite specks, like a data finger print or a bar code.  A device with an app that can read those specks convert the “fingerprint” into a equally unique URL that the app can then direct you too.

A more complex, yet more direct solution, is to have an image that is human readable, like and ad, act as the data rich finger print. That way a person can either take advantage of the precious realestate of the ad by siimply reading it, or taking a picture of the ad and get directed to the related URL. It looks like technolgies such as Google Goggles are on their way to crakingthat nut. For now however, Google Goggles is not more reliable or simpler to use then our ugly, cryptic; yet simple, and relaibale QR code.

Audio Commands and Tagging

 

The use of audio commands has had a problem finding its place as a “simpler” solution to the everyday problems they always claim to have solved, but as often fall short on expectations. I don’t know how many friends of mine have had voice-command car systems that in the end just dont work as reliably and effectively as turning a dial or pressing a button on their dash.

John’s car: “bee-eep. Can I help you?”

John in his car: “Call Sean”

John’s car: “Looking for Jons and bathrooms in the area.”

John: “Ugghhh! No , Call Sean!”

Car: “Bee-eep. Thank you. Calling Don now…”

John: :-[

Siri seems to be making voice commands better, or at least marketing it that way, but the dream of talking to our computers, as the easier way to interact with them, still seems as far away as it did here (See min 3:00 in 1984) http://www.youtube.com/watch?v=2B-XwPjn9YY

 

 

Okay, Siri and Google voice commands are doing better, and getting used more use than I have ever seen in the past with similar technologies, so that is promising…but yelling into your phone to “search for near by bars” in a crowded room is – well – shitty.

Shazam made some great leaps forward in the audio tagging and command space by finding the unique characteristics in songs, and turning that into pertinent data. That uniqueness is used so that the app can determine the song name, and its singer, just by holding up your phone to a song you hear on the radio.

This year, as some you may have already seen, Shazam has gotten into the QR related space by bringing their technology to TV comercials. When you see the Shazaam logo on a comercial open your Shazam app and let Shazam listen to the commercials unique audio. Their ability to link the unique “fingerprint” of sound coming form the commercials audio, and turn it into useful data allows them to link commercials to open a website on your device; much like a QR code. It is neat because the audio is as easily interpreted by human ears as it is by the Shazam app; maximizing the use of the allotted ad space. Unfortunately it falls short in the fact that it is impractical to expect a viewer to chase down their phone, open the Shazam app, and tag the comecials audio, before the comercial is over.

Audio Sync

 

I think I just saw a technology that actually make sense. Practical in its use, efficient in it implementation, and it solves a problem by decreasing complexity more then it adds.

In this case the audio is used to sync your tablet to a show you are watching. With this strategy you’re truly decreasing the steps needed to get what the show, and the viewer wants. No extra steps, no rushing for a unrelated app to open a web page, no ugly QR code images taking up space, just simply a way to help the user link the app their are using to the show they are watching.

It works by listening to the show you are watching, and applying the Shazaam like technology to the audio of the show to recognize what part of what show you are watching. The data is processed, and instead of just opening a web page, it sync your application’s experience to meta data surrounding the show on you TV. You can then interact with others watching the same moment at the same time, or listen to back stories related to the segment. Cool beans.

 

 

 

Finally audio based commands and tagging that doesn’t suck

QR Codes

I have kept an eye on QR codes for a few years now; it is a simple technology. Simple technologies win because – well, they just plain work. So many new technologies do a better job of adding complexities to solve a problem than they do to decrease them. I mean, as an example, the majority of the world still uses headphone jacks and earbuds to listen to their iPod, even though blue tooth is a great technology that removes the need to use those easily tangled cords. BUT those annoying tangled cords are still far more reliable and simpler to use than bluetooth. So we wait for the “simpler” technology to become – simpler. QR codes have the same M.O. They are simple and work, but they are also annoyingly primitive. For example, that QR code image you see on the left of this article means absolulty nothing to you visually. Yet I use it to take up space on the page, because it can provide value if you are willing to pull out your phone and take a snapshot of it.

The QR code works becuase it is a unique image that contains data within all its black and wite specks, like a data finger print or a bar code.  A device with an app that can read those specks convert the “fingerprint” into a equally unique URL that the app can then direct you too.

A more complex, yet more direct solution, is to have an image that is human readable, like and ad, act as the data rich finger print. That way a person can either take advantage of the precious realestate of the ad by siimply reading it, or taking a picture of the ad and get directed to the related URL. It looks like technolgies such as Google Goggles are on their way to crakingthat nut. For now however, Google Goggles is not more reliable or simpler to use then our ugly, cryptic; yet simple, and relaibale QR code.

Audio Commands and Tagging

 

The use of audio commands has had a problem finding its place as a “simpler” solution to the everyday problems they always claim to have solved, but as often fall short on expectations. I don’t know how many friends of mine have had voice-command car systems that in the end just dont work as reliably and effectively as turning a dial or pressing a button on their dash.

John’s car: “bee-eep. Can I help you?”

John in his car: “Call Sean”

John’s car: “Looking for Jons and bathrooms in the area.”

John: “Ugghhh! No , Call Sean!”

Car: “Bee-eep. Thank you. Calling Don now…”

John: :-[

Siri seems to be making voice commands better, or at least marketing it that way, but the dream of talking to our computers, as the easier way to interact with them, still seems as far away as it did here (See min 3:00 in 1984) http://www.youtube.com/watch?v=2B-XwPjn9YY

 

 

Okay, Siri and Google voice commands are doing better, and getting used more use than I have ever seen in the past with similar technologies, so that is promising…but yelling into your phone to “search for near by bars” in a crowded room is – well – shitty.

Shazam made some great leaps forward in the audio tagging and command space by finding the unique characteristics in songs, and turning that into pertinent data. That uniqueness is used so that the app can determine the song name, and its singer, just by holding up your phone to a song you hear on the radio.

This year, as some you may have already seen, Shazam has gotten into the QR related space by bringing their technology to TV comercials. When you see the Shazaam logo on a comercial open your Shazam app and let Shazam listen to the commercials unique audio. Their ability to link the unique “fingerprint” of sound coming form the commercials audio, and turn it into useful data allows them to link commercials to open a website on your device; much like a QR code. It is neat because the audio is as easily interpreted by human ears as it is by the Shazam app; maximizing the use of the allotted ad space. Unfortunately it falls short in the fact that it is impractical to expect a viewer to chase down their phone, open the Shazam app, and tag the comecials audio, before the comercial is over.

Audio Sync

 

I think I just saw a technology that actually make sense. Practical in its use, efficient in it implementation, and it solves a problem by decreasing complexity more then it adds.

In this case the audio is used to sync your tablet to a show you are watching. With this strategy you’re truly decreasing the steps needed to get what the show, and the viewer wants. No extra steps, no rushing for a unrelated app to open a web page, no ugly QR code images taking up space, just simply a way to help the user link the app their are using to the show they are watching.

It works by listening to the show you are watching, and applying the Shazaam like technology to the audio of the show to recognize what part of what show you are watching. The data is processed, and instead of just opening a web page, it sync your application’s experience to meta data surrounding the show on you TV. You can then interact with others watching the same moment at the same time, or listen to back stories related to the segment. Cool beans.

 

 

 

Nanoseconds for dummies

One of our talented engineers Aseem sent this out over email this morning to the group. I really enjoyed it for a few reasons, and figured I would share it as well. First, it is a lecture from the inventor of the compiler; second, it is a lecture from someone in the military; third, she ( Grace Hopper) is very old and I find that inspirational and cute (as offensive as that feeling if mine may be to others – it’s true); lastly, and most importantly, it gives a great visual example about space, time, speed, and badnwidth.

Check-id-ouuuut…..

Use Case: Searching for PMF

Scan.me is great use case for focusing on the right customer, not just the right product.

AND that the product doesn’t *have to* be complicated or new to be wanted.

It just has to be easier to use, and packaged up better then the alternative.

http://techcrunch.com/2012/02/23/scan-gets-1-7m-from-google-ventures-and-shervin-pishevar-to-make-qr-codes-actually-useful/